SUMMARY

Shelby is a marketing professional with experience in program management, brand strategy, and digital marketing. Has a proven track record of owning marketing roadmaps, overseeing creative campaigns, and optimizing workflows to ensure timely delivery and high brand standards. Experience spans various industries, including retail, higher education, events, and advertising, demonstrating adaptability and a broad skill set in both strategic planning and execution. Proficient in managing cross-functional teams, utilizing analytics to inform strategy, and developing compelling marketing and communication materials.

KEY STRENGTHS

Strategic Project and Campaign Management: Demonstrates strong leadership in managing complex marketing projects and campaigns from conception to execution. 

Cross-functional Knowledge + Experience: Consistent ability to work effectively across creative and various channels, including partnerships, social, CRM, performance marketing, and event marketing. Adept at understanding goals and implementing strategy and steps to achieve within those channels, and across all teams.

Data-Driven Optimization + Adaptability: Effectively utilizes analytics and feedback to improve marketing efforts and inform strategy.