This was my first true test of creating content and developing an omnichannel strategy. For the college, I conducted a rebrand and also started creating student-first content that would attract not only current students and families, but also prospective students and alumni. I also started implementing phone-first and professionally recorded video content to utilize in recruiting efforts. Additionally, we began implementing the use of UGC content, featuring incoming students, to increase engagement across social channels, and the use of LIVE streaming sessions, to help feel more obtainable by potential students and families.

The engagement and follow numbers improved significantly during my stint. As you can see with the voting post, we found ways to garner attention and engagement before it became a standard norm, and before features were developed into the platforms for such engagement.